The airline lost all of its legitimacy as an organization that needs to ensure safety and functionality. The weak point is the lack of proper communication and active avoidance of reputation loss through name changing. Therefore, the only strong point of the response is the safety check of the Boeing fleet. Lastly, instead of properly handling the crisis, Helios Airways made an attempt to change its name to “ajet,” but it closed down a year later. It only announced that its Boeing fleet would undergo safety checks without further notice. In addition, the company did not build communication channels with clients and victims. Helios Airways’ crisis response was not effective at ensuring that the airline survives, because it stopped its operations in 2006 due to having its bank accounts frozen by the Cyprus government. Therefore, the cases involve multifactorial accidents with core elements of human error and improper aircraft systems. In addition, the two crashes also include some form of defective design from Boeing, which was also partly blameworthy for the incidents. Both airlines can be held responsible for the crashes because the pilots showed indications of inadequate training and awareness of the plane specificities. Crisis management is conducted in three major steps, such as prevention, response, and recovery.
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